Farm Fashionistas

Durham, NH: Ryan & Emerson Fry

The scene is a whimsical tea party in the snow. She’s dressed in a leopard-print coat; he’s wearing a fancy fabric boutonniere. This isn’t the typical image of a New England farm, but Ryan and Emerson Fry aren’t typical farmers: They’re staging a photo shoot, wearing clothes that Emerson designed, for their online company,EmersonMade. The duo, who met in high school, have embraced country life since moving from Manhattan back to their home state, New Hampshire, a few years ago.

On their 100-acre property in Durham, Ryan & Emerson Fry raise chickens, pigs and cows, cure their own meat and harvest honey and maple syrup—items they’ve begun to sell on their website. But their main business is translating their DIY lifestyle into preppy-with-an-edge clothing and housewares, like a monogrammed linen table runner (left; from $48); an expanded line of home designs is in the works. Running a company, going on frequent sourcing trips and taking care of a farm is a lot of work. “The biggest challenge is having enough time to do all the things we want to,” Ryan says, “but it’s good to be home.”

A Model Farm
Ryan and Emerson Fry shoot the EmersonMade catalog on thier farm. It’s also where the couple raises cows and chickens, and where Emerson finds inspiration for her table runners and clothing designs.